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Corum President Michael Wunderman face to face discussion
1 – How has the partnership with the World Series of Poker Corum impacted?
The association Corum WSOP has the visibility and recognition extended to a whole new audience. Poker has experienced phenomenal growth over the last couple of years and has become into a legitimate sport. Be the first to embrace the sports brand has positioned us to own that segment. Now we are also sponsoring the upcoming Sports Legends Challenge, to be place in September at the Hotel Atlantis in the Bahamas. This unique poker tournament teams with stars former professional athletes in a tournament poker with jackpots of $ 10,000,000.
2 – I read that in addition to his duties as President of Corum USA, you also have a lot of input into the design of Corum watches. Is it this true?
This is true. Besides being President of USA Corum I'm the creative director of the Board of International Corum and work closely with Switzerland in all product designs. Along with my father and Fit Antonio, the current CEO, developed the product strategy for the brand that is currently on the market. We have developed our core collection and are now continuing to strengthen the current line with new creations that reinforce the identity and brand reputation.
3 – What are you doing to increase their market share Corum? Corum Where do you see in 10 years?
Our long-term strategy is to offer a unique collection of watches made with the highest quality Swiss watch making know-how with intrinsic value are offered in a competitive price position. It seems that focuses on the evolution of the core product line and strengthen our manufacturing capabilities in Switzerland is the way to secure our future and become more independent.
4 – What is your favorite Corum watch? What clock (s) has been using lately?
My Corum Watches favorite is the Admiral's Cup Chrono 48 Black Flag. It is a piece that I designed last year exclusively for the U.S. market and was the first model of the new Admiral's Cup to offer the 12 nautical flags without color. The super-blue contrast luminova the black dial and black PVD case really makes a bold statement. Only 100 units are produced making it an instant collectible.
5 – Do you Corum has boutiques planned in the near future? Or is it cost an unnecessary, especially considering the current economic climate?
We have no plans to open a boutique at this time. We believe that it is still necessary to focus our investment in brand-level manufacturing and provide the best marketing tools for our customers. Our network of distributors is the best in the business, and we committed to building a successful brand with them, and not become a competitor to open our own shops.
6 – What are some other watch brands that you admire?
Ulysses Nardin I admire their commitment and innovation. I admire Audemars Piguet, and strength in branding and promotion. Jaeger Le Coultre admire and ambition to excite. Franc Vila I also admire their focus and passion for design.
7 – What Corum watches will focus on the future? Any teasers?
We have focused primarily on the collection of the Admiral's Cup in recent years. From now focus on expanding the Bridge Collection and the Collection Romvlvs. Prepare to be impressed at the next Basel Fair.
8 – Corum has recently introduced CO007 CO113 and movements, built entirely in-house, we follow the development of new movements in the house?
Yes, of course. The landscape for the supply movement is changing dramatically and it is very important to assert their independence for the future and one way is to create your own products. We have invested heavily in design and development of home and work are in many new products that will further strengthen our view of the road.
9 – I've heard people talk online black is a fashion watches and is here to stay. What are your thoughts on black PVD, DLC and ceramic treatments? Is he black to stay?
The black is still very, very hot right now. I think it warm up for one or two years. I believe watches rubber is a trend that was to stay.
10 – I personally like the challenge of 44 mm Admiral's Cup for the 48 mm versions. That size is more popular now?
The 48 mm is the most popular right now and has been in recent years. This trend will not last. Knowing that, we created a new 44 mm model Admiral Cup we're calling at 44 GMT. It is, as its name indicates, 44 mm in diameter, but not as thick as the current Admiral Cup Challenge 44. The GMT 44 is definitely an admiral Cup through and through, but it is much more usable as a clock every day. In this economic climate people want to buy products that are not fashionable. They want the longevity of style. That is what has 44 GMT.
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